Is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often
referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search
results page), and more frequently a site appears in the search results list, the more visitors it will receive from
the search engine’s users.
SEO may target different kinds of search, including image search, local search, video search, academic search,
news search and industry-specic vertical search engines.
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